Как оценить успешность онлайн-управления взаимоотношениями с клиентами? (часть 2) 
Кимилоглу Х., Зарали Х.

Результаты исследования, выводы, описание выборки;
Результаты применения сбалансированной системы показателей;
Результаты, полученные по направлению «клиент»;
Результаты, полученные по направлению «внутренние бизнес-процессы»;
Результаты, полученные по направлению «инновации и обучение»;
Результаты по направлению «финансы»;
Подведение итогов исследования;
Заключение;

Ключевые слова: отношения с клиентами, Интернет, сбалансированная система показателей

Аннотация

В статье использована сбалансированная система показателей для создания инструмента оценки эффективности внедрения онлайн-управления взаимоотношениями с клиентами, выделены критерии, определяющие высокий уровень успешности такого управления для интернет-компаний.

Журнал: «Управление каналами дистрибуции» — №4, 2011 (© Издательский дом Гребенников)
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Кимилоглу Ханде

Преподаватель кафедры информационных управленческих систем, Университет Богазичи.

Стамбул, Турция

Другие статьи автора 2

Зарали Хулиа

Преподаватель кафедры информационных управленческих систем, Университет Богазичи.

Стамбул, Турция

Другие статьи автора 2