|
||
Управление жизненным циклом продукта;Разработка нового продукта; |
1. Weame S. H. (1984). Principles of Engineering Organization. Edward Arnold.
2. Kerzner H. (1984). Project Management: A Systems Approach to Planning, Scheduling and Controlling. Van Nostrand Reinhold.
3. Kotler P. (1988). Marketing Management: Analysis, Planning and Control. Prentice-Hall.
4. Handscome R. (1989). The Product Management Handbook. McGraw-Hill.
5. Foxall G. (1984). Corporate Innovation, Marketing and Strategy. Croom Helm.
6. Craven D. W. (1985). Strategic Marketing. Irwin.
7. Buell V. P. (1968). Marketing Management: A Strategic Planning Approach. McGraw-Hill.
8. McDonald M. H. B. (1984). Marketing Plans: How to Prepare Them, How to Use Them. Heinemann.
9. Pelz D. C., Andrews P. M. (1976). Scientists in Organizations: Productive Climates for Research and Development. Institute for Social Research.