Модульная продукция, функциональная координация, массовая кастомизация и их влияние на конкурентоспособность компании
Ахмад С., Шредер Р., Малик Д.


В данной статье описывается взаимосвязь трех характеристик предприятия: наличия модульных продуктов, способности к массовой кастомизации и конкурентоспособности, а также влияние на эту взаимосвязь координации работы подразделений предприятия.



Обзор литературы и исследовательские гипотезы;

Наличие модульных продуктов и способность к массовой кастомизации;

Межфункциональная координация;


Модульные продукты и конкурентоспособность;

Массовая кастомизация и конкурентоспособность;



Модель измерения;


Обсуждение и выводы;

Ключевые слова: управление целями, массовая кастомизация, конкурентоспособность, модульный продукт
Журнал: «Менеджмент инноваций» — №1, 2012 (© Издательский дом Гребенников)
Объем в страницах: 15.
Кол-во знаков: около 31,490.

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Ахмад Сохель

Профессор Государственного университета Сент-Клауда.

г. Сент-Клауд, США

Публиковался в академических журналах, в том числе в Journal of Operations Management, Production & Operations Management и International Journal of Operations & Production Management.

Шредер Роджер

Руководитель отделения управления операциями в Школе менеджмента Карлсона (Университет Миннесоты).

г. Миннеаполис, США

В сферу его научных интересов входит операционная стратегия, управление качеством и управление знаниями. Имеет большое количество публикаций в авторитетных научных журналах.

Малик Дебазиш

Адъюнкт-профессор на кафедре методов принятия решений Университета св. Томаса.

г. Миннеаполис, США

В сферу его научных интересов входит процесс разработки инноваций, стратегия внедрения инноваций и обучение через разработку нового продукта. Публико- вался в авторитетных научных журналах, таких как Production & Operations Management и Journal of Operations Management .