Яненко Михаил Евгеньевич

к. э. н. доцент

Доцент кафедры экономики, учета и анализа хозяйственной деятельности СПбГЛТУ им. С.М. Кирова, эксперт научно-технической сферы Минобрнауки РФ.

г. Санкт-Петербург

Биография

Автор более 90 печатных работ научно-технической и экономической тематики, в том числе 14 монографий, семи учебников и учебных пособий.

Влияние концепции цифровых бизнес-моделей на формирование инновационных маркетинговых стратегий

Маркетинг и маркетинговые исследования
2026, №2

Цифровые бизнес-платформы как инструмент трансформации маркетинговой деятельности

Маркетинг и маркетинговые исследования
2024, №2

Marketing Complex in the Concept of Metaverse: Growth Options and Development Problems
Lecture Notes in Networks and Systems
book-chapter | 2024
DOI: 10.1007/978-3-031-56677-6_38 | источник

Innovative Promotion Technologies: Brand Management in the Digital Environment
Platforms
journal-article | 2023
DOI: 10.3390/platforms1010003 | источник

Digital transformation of marketing activities in transport systems management during COVID-19: Experience, problems, prospects
Transportation Research Procediathis
conference-paper | 2022
DOI: 10.1016/j.trpro.2022.06.085 | источник

Digital transformation of marketing activities in transport systems management during COVID-19: Experience, problems, prospects
Transportation Research Procedia
conference-paper | 2022
DOI: 10.1016/j.trpro.2022.06.085 | источник

Digital transformation strategies of trade enterprises: key areas, development and implementation algorithms
IOP Conference Series: Materials Science and Engineering
journal-article | 2020
DOI: 10.1088/1757-899X/940/1/012051 | источник

Innovative digital technologies in the concept development of brand equity management
IOP Conference Series: Materials Science and Engineering
journal-article | 2020
DOI: 10.1088/1757-899X/940/1/012054 | источник

Innovative digital technologies in the concept development of brand equity management
IOP Conference Series: Materials Science and Engineering
conference-paper | 2020
DOI: 10.1088/1757-899X/940/1/012054 | источник

Digital transformation strategies of trade enterprises: Key areas, development and implementation algorithms
IOP Conference Series: Materials Science and Engineering
conference-paper | 2020
DOI: 10.1088/1757-899X/940/1/012051 | источник

Peculiarities of product policy in the internet of things
IOP Conference Series: Materials Science and Engineering
conference-paper | 2019
DOI: 10.1088/1757-899X/497/1/012119 | источник

Peculiarities of product policy in the internet of things
IOP Conference Series: Materials Science and Engineering
journal-article | 2019
DOI: 10.1088/1757-899x/497/1/012119 | источник

Digital transformation of trade: Problems and prospects of marketing activities
IOP Conference Series: Materials Science and Engineering
conference-paper | 2019
DOI: 10.1088/1757-899X/497/1/012118 | источник

Digital transformation of trade: problems and prospects of marketing activities
IOP Conference Series: Materials Science and Engineering
journal-article | 2019
DOI: 10.1088/1757-899X/497/1/012118 | источник

Peculiarities of product policy in the internet of things
IOP Conference Series: Materials Science and Engineering
journal-article | 2019
DOI: 10.1088/1757-899X/497/1/012119 | источник

INNOOVATIVE MARKETING STRATEGY OF DEVELOPMENT OF BUSINESS IN INFORMATION SOCIETY
Journal of Mining Institute
journal-article | 2013
источник

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