Innovative Promotion Technologies: Brand Management in the Digital Environment
Platforms
journal-article | 2023
DOI: 10.3390/platforms1010003 | источник

Development of Digital Technologies in Brand Strategies of Retailing
ACM International Conference Proceeding Series
conference-paper | 2020
DOI: 10.1145/3446434.3446435 | источник

Innovative digital technologies in the concept development of brand equity management
IOP Conference Series: Materials Science and Engineering
conference-paper | 2020
DOI: 10.1088/1757-899X/940/1/012054 | источник

Brand identity development
E3S Web of Conferences
conference-paper | 2020
DOI: 10.1051/e3sconf/202016409015 | источник

Digital transformation strategies of trade enterprises: Key areas, development and implementation algorithms
IOP Conference Series: Materials Science and Engineering
conference-paper | 2020
DOI: 10.1088/1757-899X/940/1/012051 | источник

Conceptual and strategic framework for the digitalization of modern retail as part of innovative marketing
E3S Web of Conferences
conference-paper | 2020
DOI: 10.1051/e3sconf/202016409006 | источник

Digital transformation of trade: Problems and prospects of marketing activities
IOP Conference Series: Materials Science and Engineering
conference-paper | 2019
DOI: 10.1088/1757-899X/497/1/012118 | источник

Peculiarities of product policy in the internet of things
IOP Conference Series: Materials Science and Engineering
conference-paper | 2019
DOI: 10.1088/1757-899X/497/1/012119 | источник

Essence, risks and control of uncertainties in the process of making investment decisions
Espacios
journal-article | 2018
источник

Organization, planning and control of marketing logistics
International Journal of Economics and Financial Issues
journal-article | 2016
источник