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№6/06[2004]
23. Chakravarthy, B. S. (1988). Adaptation:
a promising metaphor for strategic management. Academic Management Review, Vol. 7,
pp. 35–44.
24. Clark, B. H. (1998). Managerial perceptions of marketing performance: efficiency, effectiveness, adaptiveness and satisfaction.
Working Paper, NortheasternUniversity.
25. Clark, B. H, and D. B. Montgomery
(1998). Deterrence, reputations and competitive cognition. Management Science, Vol. 44
(1), pp. 62–82.
26. Cohen, H. B. (1959). The performance paradox. Academic Management Exec., Vol. 12 (3),
pp. 30–40.
27. Crisp, R. (1959). Auditing the functional
elements of a marketing operation. Analyzing
and improving marketing performance. New
York: American Management Association, Report No. 32, pp. 21–37 .
28. Daft, R. L., and N. B. Macintosh (1984).
The nature and use of formal control systems
for management control and strategy implementation. Journal of Management, Vol. 10 (1),
pp. 43–66.
29. Day, G. S. (1994). The capabilities of
market_driven organizations. Journal of Marketing, Vol. 58 (October), pp. 37–53.
30. Day, G. S., L. Fahey (1988). Valuing
market strategies. Journal of Marketing, Vol. 52
(July), pp. 45–57.
31. Day, G. S., and R. Wensley (1988). Assessing advantage: a framework for diagnosing
competitive superiority. Journal of Marketing,
Vol. 52 (2), pp. 1–20.
52. Day, G. S., and P. Nedungadi (1994).
Managerial representations of competitive
advantage. Journal of Marketing, Vol. 58 (2),
pp. 31–44.
33. Dickson, P. R. (1996). Towards a theory
of competitive rationality. Journal of Marketing,
Vol. 56 (1), pp. 69–84.
34. Dierickx, I., and K. Cool (1989). Asset
stock accumulation and sustainability of
competitive advantages. Management Science,
Vol. 35 (12), pp. 1504–1510.
35. Dixon, J. R., A. J. Nanni and T. E. Vollman (1990). The new performance challenge:
measuring operations for world-class competition. Homewood, IL: Irwin.
36. Dunn, M. G., D. Norburn and S. Birley
(1994). The impact of organizational values, goals,
and climate on marketing effectiveness. Journal of
Business Research, Vol. 30, pp. 131–141.
37. Eccles, R. G. (1991). The performance
measurement manifesto. Harvard Business Review, Vol. 131–137.
38. Eisenhardt, K. M. (1985). Control: organization and economic approaches. Management Science, Vol. 31 (January–February),
pp. 134–149.
39. Feder, R. A. (1965). How to measure
marketing performance. Harvard Business Review, Vol. 43 (May–June), pp. 132–142.
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41. Floyd, S. W., B. Woolridge (1992). Managing strategic consensus: the foundation of effective implementation. Academic Management Exec., Vol. 6 (4), pp. 27–39.
42. Ford, J. D., D. A. Schellenberg (1982).
Conceptual issues of linkage in the assessment
of organizational performance. Academic
Management Review, Vol. 7, pp. 49–58.
43. Foster, G., M. Gupta (1994). Marketing,
cost management and management accounting.
Journal of Management Account Research,
Vol. 6, pp. 43–77.
44. Glazer, R. (1991). Marketing in an information intensive environment: strategic implications of knowledge as an asset. Journal of
Marketing, Vol. 55 (October), pp. 1–19.
45. Globerson, S. (1985). Issues in developing a performance measurement criteria system
for an organization. International Journal of
Product Research, Vol. 23 (4), pp. 639–646.
46. Goold, M., and J. J. Quinn (1990). The
paradox of strategic controls. Strategic Management Journal, Vol. 11, pp. 43–57.
47. Govindarajan, V. (1984). Appropriateness of accounting data in performance
evaluation: an empirical examination of environmental uncertainty as an intervening
variable. Account Organ. Soc., Vol. 9 (2),
pp. 125–135.
48. Govindarajan, V. (1988). A contingency
approach to strategy implementation at the
business-unit level: integrating administrative
mechanisms with strategy. Academic Management Journal, Vol. 31 (4), pp. 828–853.
49. Govindarajan, V., and A. K. Gupta
(1985). Linking control systems to business unit
strategy: impact on performance. Account Organ. Soc., Vol. 10 (1), pp. 51–66.
50. Govindarajan, V., and J. Fisher (1990).
Strategy, control systems and resource sharing: effects on business_unit performance.
Academic Management Journal, Vol. 33 (2),
pp. 259–285.
51. Green, S. G., and A. M. Welsh (1988).
Cybernetics and dependence: reframing the
control concept. Academic Management Review,
Vol. 13 (2), pp. 287–301.
52. Gupta, A. K., and V. Govindarajan
(1984). Build, hold, harvest: converting strategic intentions into reality. Journal of Business
Strategy, Vol. 4 (3), pp. 34–47.
53. Hayes, R. H., S. C. Wheelwright (1984).
Restoring our competitive edge. New York: Wiley.
54. Herremans, I. M., J. K. Ryans (1995).
The case for better measurement and reporting
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Vol. 38 (5), pp. 51–61.
55. Hirst, M. K. (1983). Reliance on accounting performance measures, task uncertainty, and dysfunctional behavior: some extensions. Journal of Account Research, Vol. 21,
pp. 596–605.
56. Hitt, M. A. (1988). The measuring of organizational effectiveness: multiple domains
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pp. 28–40.
57. Hopwood, A. G. (1972). An empirical
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58. Hrebiniak, L. G., and W. F. Joyce (1984).
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59. Hunt, S. D., and R. M. Morgan (1995). The
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62. Jaworski, B. J., and A. Kohli (1993).
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65. Keegan, D. P., R. G. Eiler and C. R.
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