Поведенческая стратегия: фундаментальный подход
Шрейгер Д., Мадански А.

Введение ;
Классическая теория принятия решений и теория ограниченной рациональности ;
Основы поведенческой стратегии ;
Рисунок. Иллюзия Мюллера-Лайера: какая из вертикальных линий длиннее? ;
Построение стратегии ;
Наблюдение 1: репрезентация всему голова ;
Наблюдение 2: эксперты используют паттерны ;
Стратегические решения: изучение и обучение ;
Наблюдение 3: паттерны формируют связи, способствующие работе памяти ;
Наблюдение 4: Практика и еще раз практика ;
Выводы и направления дальнейших исследований ;

Ключевые слова: теория, память, опыт, исследовательская работа, принятие решения, стратегия, поведенческая стратегия, познание, управленческая психология

Аннотация

Статья посвящена адаптации идей Герберта Саймона, извлеченных из его работ, к процессу принятия руководителями стратегических решений. Чтобы понять, как осуществляется этот процесс, авторы рассматривают такие феномены, как мышление, память, а также наличие и приобретение экспертных знаний. Ставится вопрос обучения специалистов в сфере экономики и бизнеса принятию оптимальных решений в короткие сроки, а также навыкам самосовершенствования вне учебного заведения.

Журнал: «Стратегический менеджмент» — №3, 2013 (© Издательский дом Гребенников)
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Шрейгер Джеймс

Профессор предпринимательства и стратегического управления Школы бизнеса им. Д. Бута Университета Чикаго.

г. Чикаго, США

Мадански Альберт

Почетный профессор делового администрирования Школы бизнеса им. Д. Бута Университета Чикаго.

г. Чикаго, США