1. Belch, G. E., and M. A. Belch (2001). Advertising and Promotion, 5-е изд. McGraw-Hill / Irwin, New York, NY, pp. 10, 78–79.
2. Caywood, C., D. Schultz and P. Wang (1991). Integrated Marketing Communications, a Survey of National Consumer Goods Advertisers. Неопубликованная статья. Medill School of Journalism, Northwestern University, Evanston, IL.
3. Chanwook, P. (2001). A Study of the Development of Multi-item Scales for IMC Construct. The Korea Journal of Advertising, Vol. 12, No. 2.
4. Cornelissen, J. P. , and A. R. Lock (2000). Theoretical Concept or Management Fashion? Examining the Significance of IMC. Journal of Advertising Research, Vol. 40, No. 5, pp. 7–15.
5. Dozier, D., and M. Lauren (1990). Antecedents and Consequences of Marketing Imperialism on the Public Relations Function. Статья, представленная на ежегодном съезде Ассоциации образования в области журналистики, Minneapolis, MN.
6. Duncan, T. (2002). IMC: Using Advertising and Promotion to Build Brands. McGraw-Hill, New York, NY.
7. Duncan, T. , and C. Caywood (1996). The Concept, Process, and Evolution of Integrated Marketing Communication. Laurence Erlbaum Associates, Hillsdale, NJ.
8. Duncan, T. , and S. E. Everett (1993). Client Perceptions of Integrated Marketing Communications. Journal of Advertising Research, Vol. 33, No. 3, p. 30.
9. Eagle, L., and P. J. Kitchen (2000). IMC, Brand Communications, and Corporate Cultures Client / Advertising Agency Co-ordination and Cohesion. European Journal of Marketing, Vol. 37, No. 1, pp. 667–686.
10. Eagle, L., K. Hyde, W. Fourie, M. Padisetti and P. J. Kitchen (1999). Perceptions of Integrated Marketing Communications Among Marketers and Advertising Agency Practitioners in New Zealand. International Journal of Advertising, Vol. 18, No. 1, pp. 89–119.
11. Fill, C. (2002). Marketing Communications: Contexts, Strategies and Applications, 3-е изд., Pearson Education, Harlow,
pp. 457–481.
12. Gould, S. J. (2000). The State of IMC Research and Applications. Journal of Advertising Research, Vol. 40, No. 5, pp. 22–23.
13. Gould, S. J., D. B. Lerman and
A. F. Grein (1999). Agency Perceptions and Practices on Global IMC. Journal of Advertising Research, Vol. 39, No. 1, pp. 7–20.
14. Gronstedt, A., and E. Thorson (1996). Five Approaches to Organize an Integrated Marketing Communications Agency. Journal of Advertising Research, Vol. 36, No. 2, pp. 48–58.
15. Hutton, J. (1995). Integrated Marketing Communications and the Evolution of Marketing Thought. Статья, представленная на ежегодной конференции Американской академии рекламы.
16. Ilchul, K. (1998). Applicability Study of IMC in Korea. Неопубликованные тезисы, Dongeui University, Seoul.
17. Ilchul, K., H. Dongsub and D. S. Schultz (2003). Understanding the Diffusion of IMC. Статья, предложенная для публикации, Journal of Advertising Research.
18. Jackson, M. G. (2000). Systems Approaches to Management. Kluwer Academic / Plenum Press, New York, NY, p. 110.
19. Jankowicz, A. D. (2000). Business Research Projects, 3-е изд. Thomson Learning, London.
20. Jenkinson, A., and B. Sain (2004). Integrated Marketing: a New Vision. В кн.: Kitchen, P. J. (Ed.), Marketing Mind Prints. Palgrave-Macmillan, Basingstoke, в печати.
21. Kallmeyer, J., and R. Abratt (2001). Perceptions of IMC and Organizational Change Among Agencies in South Africa. International Journal of Advertising, Vol. 20, No. 3.
22. Kitchen, P. J., and D. E. Schultz (1998). IMC: a UK Ad Agency Perspective. Journal of Marketing Management, Vol. 14, No. 2, pp. 465–485.
23. Kitchen, P. J., and D. E. Schultz (1999). A Multi-country Comparison of the Drive for IMC. Journal of Advertising Research, Vol. 39, No. 1, pp. 21–38.
24. Kotler, P. (2000). Marketing Management, 10-е изд. Prentice-Hall International, London, p. 7, 19.
25. Kwangwoon, K., and K. Ilchul (1982). Social Science Study Methodology. Parkyoungsa, Seoul.
26. Levinson, J. C. (2001). Integrated Marketing, Executive Excellence. Provo, Vol. 18, No. 11, pp. 9–10.
27. Low, G. (2000). Correlates of Integrated Marketing Communications. Journal of Advertising Research, Vol. 40, No. 2.
28. Lu, T. H. (2001). Marketing in China (на кит. яз.). Guangzhou Publishing House, Guangzhou, pp. 25–27.
29. McArthur, D., and T. Griffin (1997). A Marketing Management View of Integrated Marketing Communications.
Journal of Advertising Research, Vol. 37, No. 3.
30. Miller, D., and P. B. Rose (1994). Integrated Communications: a Look at Reality Instead of the Theory. Public Relations Quarterly, Vol. 39, No. 1, p. 13.
31. Moriarty, S. E. (1994). PR and IMC: the Benefits of Integration. Public Relations Quarterly, Vol. 39, No. 3, p. 38.
32. Nowak, G. J., G. T. Cameron and D. Delorme (1996). Beyond the World of Packaged Goods: Assessing the Relevance of Integrated Marketing Communications for Retail and Consumer Service Marketing. Journal of Marketing Communications, Vol. 2, No. 1, pp. 173–190.
33. Pettigrew, L. S. (2001a). If IMC Is So Good: Why Isn't It Being Implemented? Journal of Integrated Communications, No. 35.
34. Pettigrew, L. S. (2001b). If IMC Is So Good: Why Isn't It Being Implemented? Journal of Integrated Communications, No. 36.
35. Pickton, D., and A. Broderick (2001). Integrated Marketing Communications. Pearson Education, Harlow, p. 3.
36. Prensky, D. (1996). Integrated Marketing Communication: An Organizational Perspective. Lawrence Erlbaum Associates, Hillsdale, NJ.
37. Rose, P. B. (1996). Practitioner Opinions and Interests Regarding Integrated Marketing Communications in Selected Latin American Countries. Journal of Marketing Communications, Vol. 2, No. 1, pp. 125–139.
38. Saunders, M., P. Lewis and A. Thornhill (2000). Research Methods for Business Students. Pearson Education / Prentice-Hall, Harlow.
39. Schultz, D. E. (2000). Structural Flaws Dash MarCom Plans. Marketing News, Vol. 34, No. 18, p. 9.
40. Schultz, D. E. (2001). Campaign Approach Shouldn't Exist in IMC. Marketing News, Vol. 35, No. 14, p. 8.
41. Schultz, D. E., and P. J. Kitchen (2000a). Communicating Globally: An Integrated Marketing Approach. Macmillan, Basingstoke, pp. 3, 32, 62, 188.
42. Schultz, D. E., and P. J. Kitchen (2000b). A Response to 'Theoretical Concept or Management Fashion'. Journal of Advertising Research, Vol. 40, No. 5, pp. 17–21.
43. Schultz, D. E., S. I. Tannenbaum and R. F. Lauterborn (1993). Integrated Marketing Communication: Put It Together and Make it Work. NTC Business Books, Chicago, IL, p. 46.
№2/08[2005]
44. Semenik, R. J. (2002). Promotion and Integrated Marketing Communications. Thomson Learning, London, pp. 29, 545.
45. Shimp, T. A. (2000). Advertising, Promotion, and other Supplemental Aspects of Integrated Marketing Communications, 5-е изд. Dryden Press, Hinsdale, IL, pp. 19, 22, 29.
46. Smith, P. R., and J. Taylor (2002). Marketing Communications: An Integrated Approach, 3-е изд. Kogan Page, London, pp. 4, 10, 17, 163.
47. Spotts, H. E., D. R. Lambert and M. L. Joyce (1998). Marketing deja vu: the Discovery of Integrated Marketing
Communications. Journal of Marketing Education, Vol. 20, No. 3, pp. 210–218.
48. Tortorici, A. (1991). Maximizing Marketing Communications through Horizontal and Vertical Orchestration. Public Relations Quarterly, Vol. 37, No. 1.
49. Wightman, B. (1999). Integrated Communications: Organisation and Education. Public Relations Quarterly, Vol. 44, No. 2, pp. 18–22.
50. Zikmund, W. G. (2000). Business Research Methods, 6-е изд. Dryden Press / Harcourt College Publishers, Orlando, FL, p. 105.