Влияние корпоративной социальной ответственности на рыночную капитализацию компаний

Козикина Аполлинария Витальевна


	1		Введение
	2		Корпоративная социальная ответственность
	3		Положительное влияние КСО Соотношение КСО о и финансовых показателей
	4		Отрицательное влияние КСО Подходы к измерению КСО Индексы репутации Отсутствие зависимости
	5		Таблица 1. Измерения КСО, включенные в основные показатели индексов репутации Анкеты на основе опросов
	6		Выбор подхода для исследования Одномерные исследования
	7		Таблица 2. Преимущества и недостатки подходов к измерению КСО Социальный индекс MSCI KLD 400
	8		Рис. 1. Соотношение секторов экономики в MSCI KLD 400 на февраль 2019 г. Измерение финансовых показателей компании
	9		Методология: анализ панельных данных
	10		Рис. 3. Модель с детерминированными эффектами в программе Stata/MP
	11		Рис. 4. Модель со случайными эффектами в программе Stata/MP
	12		Заключение Результаты
	13		Литература

Управление маркетингом Маркетинг и капитал

Управление капиталом Оценка стоимости

PR Социальная ответственность

Ключевые слова: «зеленая» экономика, корпоративная социальная ответственность, корпоративная стратегия, экологические показатели

Аннотация

Эмпирическая работа показывает, что успешные компании, как правило, имеют высокий уровень социальной ответственности, но приводит ли высокая социальная ответственность к росту прибыли? В статье предпринята попытка проанализировать деятельность 262 компаний, входящих в индекс MSCI KLD 400, в 2014–2018 гг. и выявить характер взаимосвязи между этими показателями.

Журнал: «Управленческий учет и финансы» — №1, 2020 (© Издательский дом Гребенников)

Объем в страницах: 14

Кол-во знаков: около 27,798

DOI

10.36627/2587-8360-2020-1-1-40-53 — https://doi.org/10.36627/2587-8360-2020-1-1-40-53

Библиографическая ссылка: печать / интернет

* Деятельность Meta (соцсети Facebook и Instagram) запрещена в России как экстремистская.

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Козикина Аполлинария Витальевна

Администратор продаж компании Pernod Ricard Rouss.

г. Москва

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