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Введение;Обзор литературы;Цель исследования и теоретический подход;Модель создания ценности в «зеленой» цепочке предоставления услуг;Согласование создания ценности для клиента и компании, предоставляющей услуги;Компания, предоставляющая услуги, и ее поставщики: совместное создание ценности;Проверка гипотез;Результаты исследования и рекомендации;Заключение; |
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