Электронная библиотека
Посетители рентабельных интернет-сайтов
Коломбо Р.
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Вступление;Уникальные посетители и продолжительность посещения сайта;Моделирование роста розничных компаний: на примере компании Amazon.com;Дискуссия;Приложение; |
1. Подробнее . The Economist Intelligence Unit, April.
2. Ibid.
3. Mahajan Vijay and Venkatesh (2000). Marketing modeling for e-business // International Journal of Research in Marketing, No. 17, p. 215-225.
4. Adamic Lala and Bernardo Huberman (2000). The nature of markets in the World Wide Web // Quarterly Journal of Electronic Commerce, Vol. 1, No. 1, p.5-12.
5. Nielsen Jakob (1997). Do Websites Have Increasing Returns?Подробнее .
6. Frank Robert and Philip Cook (1995). The Winner-take-all Society, New York, Free Press.
7. Ehrenberg Andrew S. C., Goodhardt Gerald J. and Barwise T. Patrick (1990). Double jeopardy revisited // Journal of Marketing, No. 54, July, p. 82-91.
8. Ehrenberg Andrew S. C. (1988). Repeat Buying: Facts, Theory and Applications, London, Charles griffin and Co., New York, Oxford University. Frank, Robert and Philip Cook (1995) The Winner-take-all Society, New York, Free Press
9. Ibid.
10. Rust Roland T. (1986). Advertising media Models: A Practical Guide, Lexington, MA, Lexington Books.
11. Kaufman, Leslie (1999). Cutting through fog of growth for Net retailers, New York Times, 1 September.
12. Ehrenberg, ref. 8 above.