Связь между нетехнологическими и технологическими инновациями 
Мозэ К., Тай Тук Уиен Н.

Введение;
Теоретическая основа и гипотезы;
Организационные и продуктовые инновации;
Маркетинг и продуктовые инновации;
Данные и методология эмпирического исследования;
Данные;
Эмпирический метод;
Результаты и обсуждение;
Выводы и направления дальнейших исследований;

Ключевые слова: инновация, организация, эффективность работы организации, корпоративная стратегия

Аннотация

В статье рассматриваются взаимосвязи между нетехнологическими и технологическими инновациями. Авторы исследуют влияние маркетинговых и организационных инноваций на эффективность внедрения технологических инноваций.

Журнал: «Менеджмент инноваций» — №4, 2011 (© Издательский дом Гребенников)
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Мозэ Кэролайн

Профессор Научно-исследовательского института экономики и управления Университета Савойи, преподаватель стратегии и инновационного менеджмента.

Аннеси-ле-Вье, Франция

Сфера интересов — межфирменная кооперация, инновационные организации. Координирует несколько исследовательских проектов, связанных с внутриорганизационными и межорганизационными инновационными процессами.

Тай Тук Уиен Нгуиен

Исследователь.

Дифферданж, Люксембург

В сферу научных интересов входит экономика инноваций (теория и эконометрика), экономика науки, научно-техническая политика.